People & Culture Leader

Connecting people.
Shaping culture.

I guide companies through change management, organizational and cultural development and people team transformation.

Let's talk
Marie Friedrich

Culture as a success factor

In an increasingly digital world, success is determined not just by technology, but by the people who use it. My approach combines strategic foresight with profound empathy for organizational dynamics.

People Strategy Organizational Culture Change Management AI Readiness Workforce Planning Leadership Development

What I can do for your team

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Culture Analysis & Strategy

In-depth analysis of the existing corporate culture and development of a targeted strategy for cultural change.

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Digital Leadership Coaching

Guiding leaders in building digital competencies and adopting a modern, agile leadership mindset.

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Team Empowerment

Customized workshops to strengthen collaboration, communication, and psychological safety within teams.

My professional journey

Since May 2026

Director People @ ahead®

People Strategy and Organizational Development. Hamburg, hybrid.

2025–2026

Chief People Officer @ thermondo

People Strategy, Workforce Planning and AI adoption.

2024–2025

Director Talent & People Operations @ Urban Sports Club

Lean People Operations, Remodeling of Compensation Philosophy & ESG Reporting.

2017–2024

VP People @ Staffbase

Scaled an organization from 50 to over 800 people globally. Fast pace, remote culture, high growth.

Ready for change?

Let's find out in a first, non-binding conversation where your team currently stands and how we can take the next steps together.

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Or reach out directly: info@marie-friedrich.com · LinkedIn ↗